WHAT YOU RECEIVE

You show up. We take care of everything else.

01 — Your Professional Photoshoot A welcome bubbly and a team that will take care of everything. A photoshoot shoot in a professional studio with a world-class creative team behind you. Styling, hair, and makeup are all taken care of.

02 — Your A3 Portrait A professionally printed A3 portrait, yours to keep. The image you'll frame. The one your family gathers around. The one that says: this is her, exactly as she is, at her absolute prime.

03 — Your Story in the Book Your portrait and your personal story, featured in the PRIME coffee table book. Your story along with fifty inspiring and brave women. Beautifully designed and professionally printed, a volume that lives on shelves, gets passed around rooms, and outlasts the moment it was made.

04 — The Welcome Party Before the cameras, there is a celebration. This is the official beginning of your PRIME journey. Come as you are. Bring someone who loves you.

05 — The Milestone Celebration The closing event. The book release. The night every participant gathers to mark what they have been part of. This is the moment PRIME becomes something you hold in your hands. We will close this experience with a whole lot of beautiful songs, a lot of dancing and a runway show.

YOUR STORY

Fifty women. Fifty stories. One book that will outlast all of us.

PRIME is not just a photoshoot. It is a record of who you are in this decade; your voice, your perspective, your journey told in your own words.

Every participant contributes a personal story that sits alongside their portrait in the coffee table book. These are not resumes or highlight reels. They are the things you would say if someone finally sat down and asked the right questions.

We will.

Whether you have lived quietly or loudly, whether your story is one of reinvention or deep-rooted constancy, it belongs in this book. Because the women of PRIME are not defined by a single chapter. They are defined by the whole extraordinary story.

TIMELINE

Journey

Four months. A legacy that lasts forever.
Every step of PRIME has been designed to make you feel as extraordinary as you look.

April 2026 — Applications Open Fifty places. When they are gone, they are gone. Applications open in April 2026, express your interest now to be first in line.

May 2026 — Welcome Party The PRIME journey begins with a celebration. Meet your fellow participants, meet the creative team, and step into the world of PRIME for the first time.

June 2026 — The Photoshoot Three days in a professional studio. Every detail has been considered so that all you have to do is arrive and be yourself — which, it turns out, is more than enough.

July 2026 — Production Your images are selected. Your story is set. The PRIME book goes into design, layout, and print. The portraits are produced. Quietly, in the background, your legacy is taking shape.

August 2026 — Milestone Celebration & Book Release The PRIME coffee table book is released at our closing celebration. All fifty women gather one final time to mark what they have created together. This is the night you hold the book in your hands for the first time, your portrait and walk our PRIME RUNWAY and realise it was worth every moment.

THE TEAM

Made by people who care deeply about getting this right.

PRIME is produced by Ardani Creative & PR, and founders Jackie Mather and Jeni Drew. Every member of the team was chosen for one reason: they are the best at what they do, and they bring that entirely to this project.

Chief Creative Isabel, founder of Ardani Creative & PR The vision, the detail, the standard. Isabel believes this decade deserved a project built entirely around it.

Photography (Camera 1) Matt Breakspear of Lucid Dreams Imagery, Matt's work is defined by its ability to find the person behind the portrait. He doesn't photograph what you look like. He photographs who you are.

Photography (Camera 2) Kara Castro of Firemark Photmedia, Kara’s work is storytelling in motion. She will capture the moments you are in the process of getting ready.

Videography Jane Shao Jane captures the moments between moments, the ones that make the final film feel like a memory you didn't know you were making.

Hair & Makeup Director Lucy Shepherd, Lucy's philosophy is simple: enhance, never change. Every participant leaves the chair looking like the best version of themselves, not someone else entirely.

Styling Team Ash Tremble · Maibritt Dawson · Jen Woods Three stylists. One shared mission, to make every woman feel completely, unapologetically herself.

Assistant to the Chief Cretive Ava Shepherd The engine behind the experience. Every detail, every timeline, every moment running smoothly, that's Ava.