Join our monthly Q&A!

WHAT YOU RECEIVE

You show up. We take care of everything else.

01 — Monthly Q&A Sessions On 21 October 2026, 7:30 -8:15 pm, we gather online on the third Wednesday of every month for 45 minutes. Ask anything. Meet the women you'll be standing alongside. Hear from the creative team. These sessions are where fifty individuals quietly become a cohort and where every question you were too polite to ask gets answered properly.

02 — Your Preparation Workshops Two 90-minute workshops across March and April 2027. This is where the nerves get handled. Styling direction, what to bring, how to find your story and tell it, and what to expect on the day. Nobody walks into Portrait Day guessing.

03 — The Launch Party & Workshop in Brisbane. Before the cameras, there is a celebration. This is the official beginning of the final chapter of your PRIME journey; part party, part final preparation. Come as you are. Bring someone who loves you.

04 — Your Professional Photoshoot in Brisbane. A welcome bubbly and a team that will take care of everything. A photoshoot in a professional studio with a world-class creative team behind you. Personal styling, camera ready hair, and makeup are all taken care of. You can select a shoot schedule - morning or afternoon to suit your day.

05 — Your A3 Portrait A professionally printed A3 portrait, yours to keep. The image you'll frame. The one your family gathers around. The one that says: this is her, exactly as she is, at her absolute prime.

06 — Your Photograph and words in the Book Your portrait and your words derived from a questionnaire we provide, featured in the PRIME coffee table book. Your story alongside fifty inspiring and brave women. Beautifully designed and professionally printed — a volume that lives on shelves, gets passed around rooms, and outlasts the moment it was made.

07 — The Book Release & Celebration The closing event, July 2027. The night every participant gathers to mark what they have been part of. This is the moment PRIME becomes something you hold in your hands. We will close this experience with a whole lot of beautiful songs, a lot of dancing, and a celebration walk. Access granted to the celebration photo album.

YOUR WORDS

Fifty women and their words derived from our questionnaire. One book that will outlast all of us.

PRIME is not just a photoshoot. It is a record of who you are in this decade; your voice, your perspective, your journey told in your own words.

Every participant contributes their wisdom alongside their portrait in the coffee table book. These are not resumes or highlight reels. They are the things you would say if someone finally sat down and asked the right questions.

We will.

Whether you have lived quietly or loudly, whether your story is one of reinvention or deep-rooted constancy, it belongs in this book. Because the women of PRIME are not defined by a single chapter. They are defined by the whole extraordinary story.

Ten months. A legacy that lasts forever. Every step of PRIME has been designed to make you feel as extraordinary as you look.

NOW — Applications Open Fifty places. When they are gone, they are gone. Applications are open; express your interest today to secure your place in the cohort.

From September 2026 — Monthly Q&A Sessions Third Wednesday of every month · 45 minutes · Online The conversations that carry the whole experience. Bring your questions, meet the women beside you, and watch the thing take shape. Come to all of them or come to the ones you can, they're yours either way. A registration link will be distributed to everyone to participate.

March & April 2027 — Preparation Sessions Two sessions · 90 minutes online, each Styling, storytelling, and the practical detail. Two workshops designed so that when Portrait Day arrives, you already know exactly what happens and exactly how good you're going to feel.

05 June 2027 — Launch Party & Workshop 1:00–3:30pm in Brisbane The celebration that opens the final stretch. Meet the full creative team, finalise your direction, and toast the fifty women you are about to be published beside.

6 June 2027 — Portrait Day 8:00 - 6:00 pm. A scheduled time of day in a professional studio. Every detail has been considered so that all you have to do is arrive and be yourself; which, it turns out, is more than enough. Hair, makeup, and a stylist are included in the experience. Afternoon shifts available and will be confirmed with you on the first week of May.

June 2027 — Behind the Scenes Your images are selected. Your words are ready. The PRIME book goes into design, layout, and print. The portraits are produced. Quietly, in the background, your legacy is taking shape.

July 2027 — PRIME Book Release & Celebration The PRIME coffee table book is released at our closing celebration. All fifty women gather one final time to mark what they have created together. This is the night you hold the book in your hands for the first time, see your portrait in print, walk the celebration walk — and realise it was worth every moment.

Meet the team

Made by people who care deeply about getting this right.

PRIME is produced by Ardani with Chief Creative Isabel Yap and founders Jackie Mather and Jeni Drew. Every member of the team was chosen for one reason: they are the best at what they do, and they bring that entirely to this project.

Jackie Mather is a mum of a gorgeous daughter and handsome son, and a fitness advocate and has always believed women are meant for MORE. Her passion is all about giving the very best in all endeavours and that there is no limit to what a person a can do. Jackie is a marvel in her work, she has pushed her personal limits and she soars in every challenge and in every step, she shares her journey and PRIME is evident for that. Jackie believes that there is always another chapter waiting to be written. Her personal growth journey has changed the way she looks at life . PRIME came from that feeling, always wanting to celebrate women , create connections and remind us that age doesn’t define what we can do next. Jackie is looking forward to sharing this journey with incredible women .

Jeni Drew, a mum to three sons who, in her mid-50s, returned to her love of acting, dancing and modelling, embracing a new chapter of life. Her diverse career spans fashion, fitness instruction, holistic health, and more than 20 years as a practitioner of the Feldenkrais Method. Throughout her journey, movement, connection and women’s wellbeing have remained central. For many years, Jeni has created spaces for women to connect, share and support one another through wellbeing events, women’s circles and the monthly homebirth circle which she has facilitated for over 10 years. PRIME grew out of this journey, as a celebration of women, their stories, their strength, beauty and individuality, and an invitation to embrace who we are at every stage of life.

Chief Creative Isabel, founder of Ardani, The vision, the detail, the standard. Isabel believes this decade deserved a project built entirely around it.

Photography (Camera 1) Matt Breakspear of Lucid Dreams Imagery, Matt's work is defined by its ability to find the person behind the portrait. He doesn't photograph what you look like. He photographs who you are.

Photography (Camera 2) Kara Castro of Firemark Photmedia, Kara’s work is storytelling in motion. She will capture the moments you are in the process of getting ready.

Videography Jane Shao Jane captures the moments between moments, the ones that make the final film feel like a memory you didn't know you were making.

Hair & Makeup Director Lucy Shepherd, Lucy's philosophy is simple: enhance, never change. Every participant leaves the chair looking like the best version of themselves, not someone else entirely.

Styling Team Ash Tremble · Maibritt Dawson · Jen Woods Three stylists. One shared mission, to make every woman feel completely, unapologetically herself.